COVERGIRL Cosmetics to Release “The Huger Games: Catching Fire” Inspired Makeup Line

Fans of The Hunger Games: Catching Fire who love to work with and wear makeup will be interested to hear that COVERGIRL Cosmetics has teamed up with Lionsgate to launch their first movie-inspired line of makeup!

In a recent press release the two organizations had this to say:

COVERGIRL ANNOUNCES EXCLUSIVE NEW BEAUTY PARTNERSHIP WITH    LIONSGATE’S “THE HUNGER GAMES: CATCHING FIRE”

 COVERGIRL creates striking new CAPITOL COLLECTION beauty campaign inspired by the film

HUNT VALLEY, MD, May 17, 2013 — Today, COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire, scheduled for release in North American theaters on November 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.

Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.

“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion.  All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”

“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”

Over the past year, COVERGIRL has stood out in the beauty category with its addition of several new spokeswomen, including P!NK, Janelle Monáe and NERVO, who, along with the brand, embrace beauty with a sense of authentic individuality and fearlessness. COVERGIRL’s partnership with The Hunger Games: Catching Fire is the latest expression of the brand’s passion and commitment to continue to break barriers in beauty.

Lionsgate and COVERGIRL will be celebrating the movie partnership at a Cannes Film Festival Gala on Saturday, May 18th. Further news updates on this partnership will be released via facebook.com/covergirl, as well as on Twitter at twitter.com/covergirl and Instagram at instagram.com/covergirlofficial.

For those wanting to purchase products from this line, there is no official launch date yet, but hopefully that will be announced soon! What do you think of this partnership between Lionsgate and COVERGIRL? Would you be interested in buying products from this line? Are you counting down the days until Catching Fire is theatrically released on November 22?

Covergirl - Hunger Games Line

Source: Lionsgate

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