Universal has decided to push the release date for The Bourne Legacy from August 3 to August 10. The studio came out with a statement explaining why:
“Just as The Avengers demonstrated marketplace sustainability that well outpaced traditional patterns earlier this summer, the industry expects a similar trajectory for The Dark Knight Rises. Moving one week further from its release will give The Bourne Legacy an even greater opportunity to maximize its opening box-office potential. Moving to Aug. 10 will also allow us to extend valuable promotion for the film across all NBCUniversal platforms during the Olympics, which will dominate television and digital audiences beginning July 27. We are excited about this new chapter in our Bourne franchise and confident that Aug. 10 is the right date for our film and for our industry as a whole.”
Do you think that Universal made a good choice changing the release date?